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E-commerce alters how dealers do business
An article from Automotive News outlining the future of consumer-to-dealer relations via the web. Manning Interactive remains at the forefront of this growing trend with FutureDealer© - the online dealership marketing platform that connects traditional media and the internet.
Link to Article
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Funnel Theory Dead?
The “Funnel Theory” states that purchasing a new car typically involves a 6-month cycle where the customer moves from decision-making to visiting a dealership to making a purchase.
Google’s Automotive Director, former Chrysler Executive Bonita Coleman Stewart, argues in Business Week that as a result of the internet the 6-month cycle is now more like a […]
